Sales Strategy Consulting for B2B Companies

Optimise Your Sales Strategy, Build a High-Performing Team & Accelerate Revenue Growth

Growing a B2B company isn’t just about closing more deals, it’s about having the right focus, sales strategy, team structure, technology and processes in place to drive sustainable growth.

I work with founders, revenue leaders, and sales teams to eliminate inefficiencies, optimise go-to-market strategies, and increase revenue…fast. Whether you’re stuck in a sales plateau, want bigger deals, struggling with low conversion rates, or need to scale your revenue team, I help you navigate the complexities with actionable, data-driven insights.

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Common Sales
Challenges I Solve

☑ How should I structure my sales team and commission plans?

☑ How can I optimise my sales process for maximum conversions?

☑ Are we targeting the right customers; ICP, Buyer Persona & TAM?

☑ Is our Go-To-Market strategy effective and scalable?

☑ How do we increase sales and handle objections better?

☑ What are the most important sales metrics to track (ARR, NRR, MRR, LTV, NPS)?

☑ How can we improve customer retention and reduce churn?

☑ How can we automate and improve lead qualification and scoring?

☑ How can we align our sales strategy with our customers’ buying behaviours?

☑ What sales technology should we adopt to streamline sales without disrupting operations?

☑ How can we break through a sales plateau?

☑ What's an effective way to set and achieve realistic sales targets?

☑ What's an effective way to implement sales training & coaching?

☑ Help me with aligning Sales, Marketing, and Account Management for better lead generation

If you’re facing any of these roadblocks, your business doesn’t need more tactics, you need a proper strategy and structured plan that you can actually execute and measure.

How I Help: Sales Strategy & Execution

I take a holistic, hands-on approach to sales consulting, helping businesses design, refine, and execute high-impact strategies for client acquisition that generate predictable revenue.

I think about this in a three phased approach. The duration of each of the phases will depend on the complexity and maturity of your company.

Discovery & Sales Analysis

Deep dive into your sales strategy, team structure, and customer acquisition process
Identify bottlenecks, inefficiencies, and revenue gaps
Assess sales execution, training, and coaching needs
Talk to you your team, best customers, and leadership

Strategy & Roadmap Development

Define clear sales priorities and step-by-step execution plans
Optimise your lead qualification, pipeline generation & management, and team incentives
Align sales, marketing, and account management for stronger conversion rates

Execution & Implementation

Implement new processes, playbooks, and sales enablement strategies
Refine and upgrade the techstack for optimal growth
Work hands-on with leadership, sales teams, and marketing
Provide coaching and strategic advisory support to maintain momentum

*You may have a unique situation so, we can co-create an engagement to get the maximum outcome - more, happy, repeat customers.

What You Get When You Work With Me

As a sales strategy consultant, my job is to:

✔ Take a complete, holistic look at your whole client acquisition process from TOF to BOF.
✔ Ask tough, necessary questions to uncover hidden growth opportunities.
✔ Work across departments to align sales, marketing, account management, operations, product, and leadership teams.
✔ Develop actionable strategies that drive revenue efficiently.
✔ Help you hire, structure, and optimise your revenue teams for maximum performance.
✔ Introduce trusted partners for areas outside my expertise.
✔ Give you clear, strategic recommendations. Not just theories, but actionable steps.
✔ Support execution by training and coaching your team and guiding implementation.
✔ Act as a sounding board for new ideas, ensuring every move aligns with business goals.

Ways to Work With Me

After completing the Sales Strategy & Execution Planning stage, you have multiple options to move forward.

Every engagement is tailored to your business stage, team size, and growth objectives.

Do It Yourself

Your team executes the recommendations internally with guidance from the report.

Do It For You

I execute specific parts of the strategy, from optimising processes to implementing sales enablement tools.

Do It With You

I work alongside your team, providing ongoing coaching and strategic oversight. Options include: Weekly coaching sessions, retainer-based advisory, full execution of key revenue initiatives

Cost and Time-
lines

Each engagement is a little unique, depending on your immediate challenge so, we can custom design something together.

Sales Consulting Fees

Starting from $3,000

For a strategic assessments and project-based work.

$5,000 - $10,000

For a comprehensive Sales Strategy & Execution Plan

$10,000 - $25,000

For in-depth consulting, execution support, and team coaching

Custom Retainers

For long-term advisory and ongoing optimisation

expected timelines

Sales Analysis & Strategy Development

4-12 weeks

Execution & Implementation Support

4-8 weeks (or ongoing)

Need a custom engagement?

Let’s discuss your specific challenges and build a tailored plan.

Ready to Accelerate Your Sales Growth?

If you’re serious about scaling your revenue, improving your sales team’s performance, and closing more deals, let’s start with a 30-minute consultation.

Let’s make a sales strategy that you can actually use.

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